The 10 precepts of reputation management
The new edition of Reputation Management will be released this summer.

The 10 precepts of reputation management

More relevant now than ever

By John Doorley

These precepts were shared in the first edition of "Reputation Management: The Key To Successful Public Relations & Corporate Communication," co-authored by John Doorley (a Tantalus consultant) and Helio Fred Garcia. The fourth edition will be released by the highly respected publisher, Routledge, Taylor & Francis, this summer.

These precepts have stood the test of time and crises - some global, like the 2008 financial crisis - according to the leading communications professionals and scholars who review each edition. 

It stands to reason they could help leaders of organizations navigate their way, even through the Covid-19 crisis.  

  1. Know and honor your organization’s intrinsic identity (what you stand for above all else). 
  2.  Know and honor your constituents.
  3. Build the safeguards strong and durable, for they are the infrastructure of a strong reputation.
  4. Beware the conflict of interest, for it can mortally wound your organization.
  5. Beware of hubris. There is no treatment for it.
  6. Beware of organizational myopia, for it will obscure the long-term view. 
  7. Be slow to forgive an action or inaction that hurts reputation. (Mr. Buffet said so, as did Shakespeare.)
  8. Do not lie.
  9. Dance with the one that “brung” you. (This aphorism, popular with sports teams, applies to organizations as well as individuals).
  10. Reputation - like brand - is an asset, and must be managed like other assets.  

For more information on how to proactively manage your reputation, please visit Reputation management or contact wylie@thetantalusgroup.com.

Great to see you Angie Samuel. Let’s catch up in Colombo one day soon.

Heather Young, MBA

Communications • Reputation • Impact • Leadership

3y

I didn't realize John Doorley was with Tantalus! One degree of separation! I've read both his books on reputation for my MBA studies. For a long time, "we" didn't understand the intangible benefits of reputation, but of course, now we know that reputation supports an enduring competitive advantage--among other outcomes. The biggest single takeaway from Doorley's textbook: Trust is "the greatest" of reputation's outcomes. Will watch for the new edition. Heather

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Thanks for reading Stephanie Booth. I believe we had a reputation workshop together in Sydney a few years ago with David Sidman and others.

You know more about this topic than most Bert Regeer

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