The 10 precepts of reputation management
More relevant now than ever
By John Doorley
These precepts were shared in the first edition of "Reputation Management: The Key To Successful Public Relations & Corporate Communication," co-authored by John Doorley (a Tantalus consultant) and Helio Fred Garcia. The fourth edition will be released by the highly respected publisher, Routledge, Taylor & Francis, this summer.
These precepts have stood the test of time and crises - some global, like the 2008 financial crisis - according to the leading communications professionals and scholars who review each edition.
It stands to reason they could help leaders of organizations navigate their way, even through the Covid-19 crisis.
- Know and honor your organization’s intrinsic identity (what you stand for above all else).
- Know and honor your constituents.
- Build the safeguards strong and durable, for they are the infrastructure of a strong reputation.
- Beware the conflict of interest, for it can mortally wound your organization.
- Beware of hubris. There is no treatment for it.
- Beware of organizational myopia, for it will obscure the long-term view.
- Be slow to forgive an action or inaction that hurts reputation. (Mr. Buffet said so, as did Shakespeare.)
- Do not lie.
- Dance with the one that “brung” you. (This aphorism, popular with sports teams, applies to organizations as well as individuals).
- Reputation - like brand - is an asset, and must be managed like other assets.
For more information on how to proactively manage your reputation, please visit Reputation management or contact wylie@thetantalusgroup.com.
Great to see you Angie Samuel. Let’s catch up in Colombo one day soon.
Communications • Reputation • Impact • Leadership
3yI didn't realize John Doorley was with Tantalus! One degree of separation! I've read both his books on reputation for my MBA studies. For a long time, "we" didn't understand the intangible benefits of reputation, but of course, now we know that reputation supports an enduring competitive advantage--among other outcomes. The biggest single takeaway from Doorley's textbook: Trust is "the greatest" of reputation's outcomes. Will watch for the new edition. Heather
Thanks for reading Stephanie Booth. I believe we had a reputation workshop together in Sydney a few years ago with David Sidman and others.
All good Richard Suurland ?
You know more about this topic than most Bert Regeer