Segmenting Cold Subscribers

Hi,

I’m looking for a way to segment my cold subscribers in a way where they are subscribed for longer than 30 days but haven’t opened any email from me in the last 90 days.

I can’t figure out a way to do so. Am I missing something here?

Thanks!

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Hi,

There are a couple ways to manage inactive subscribers.

The first way is with the engagement management feature. You can find this feature by going to Lists and then clicking the down arrow next to a list. You’ll be presented with a few date ranges for clean up:

The other way is with an automation. We provide you pre-built workflows for engagement management. You can find them here, after you click “New Automation:”

To meet your requirements, you’d want to filter the contacts entering the automation so that they only enter after having been on your list for 30 days. You can do this by adding a condition like this onto the triggers in the Part II automations:

Finally, adjust the wait conditions in Part 1 so that they total up to 90 days.

Let me know if you have any questions about any of this! Here to help.

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Hi Brian,

Thanks for this complete guide! It sure did help :slight_smile:

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Awesome, happy to hear it. Thanks for letting me know.