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Coronavirus + Business: How To Prepare For The Unexpected

Elise Darma
130K subscribers
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840 views 5 years ago
Join me for a chat with Diane Mayor, a crisis and contingency planner for corporate companies, to discuss how the spread of Coronavirus (COVID-19) could impact small to medium-sized businesses. In this 40-minute discussion, we cover: ▪️ 1:15 - Diane's background in crisis planning ▪️ 2:55 - Panic versus preparation ▪️ 5:45 - Does Diane foresee an economic downturn? ▪️ 7:10 - How does this compare to the 2008 market crash? ▪️ 8:30 - Irresponsible advice being shared ▪️ 10:00 - What can business owners do TODAY to prepare? ▪️ 14:22 - Should businesses pause their regular content or upcoming promotions? ▪️ 15:30 - Sleazy marketing ▪️ 16:15 - What if you're in a launch right now ▪️ 17:55 - The fine line of helping people get started in online biz ▪️ 19:10 - How to offer things for free ▪️ 21:50 - Companies that are offering free tools + support ▪️ 23:07 - What does an emergency fund look like? ▪️ 26:10 - The "Any Day Crisis Plan" ▪️ 26:50 - What c …...more
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Diane's background in crisis planning

1:15

Panic versus preparation

2:55

Does Diane foresee an economic downturn?

5:45

How does this compare to the 2008 market crash?

7:10

Irresponsible advice being shared

8:30

What can business owners do TODAY to prepare?

10:00

Should businesses pause their regular content or upcoming promotions?

14:22

Sleazy marketing

15:30

What if you're in a launch right now

16:15

The fine line of helping people get started in online biz

17:55

How to offer things for free

19:10

Companies that are offering free tools + support

21:50

What does an emergency fund look like?

23:07

The "Any Day Crisis Plan"

26:10

What can local brick & mortar businesses do right now?

26:50

Creating a digital product or a new stream of revenue

30:00

How do we create work for people in quarantine?

32:42

Do we advertise our products normally?

33:45

How can businesses adapt to "social distancing"?

34:40

Staying connected while isolated

40:55
Coronavirus + Business: How To Prepare For The Unexpected
20Likes
840Views
2020Mar 15
Join me for a chat with Diane Mayor, a crisis and contingency planner for corporate companies, to discuss how the spread of Coronavirus (COVID-19) could impact small to medium-sized businesses. In this 40-minute discussion, we cover: ▪️ 1:15 - Diane's background in crisis planning ▪️ 2:55 - Panic versus preparation ▪️ 5:45 - Does Diane foresee an economic downturn? ▪️ 7:10 - How does this compare to the 2008 market crash? ▪️ 8:30 - Irresponsible advice being shared ▪️ 10:00 - What can business owners do TODAY to prepare? ▪️ 14:22 - Should businesses pause their regular content or upcoming promotions? ▪️ 15:30 - Sleazy marketing ▪️ 16:15 - What if you're in a launch right now ▪️ 17:55 - The fine line of helping people get started in online biz ▪️ 19:10 - How to offer things for free ▪️ 21:50 - Companies that are offering free tools + support ▪️ 23:07 - What does an emergency fund look like? ▪️ 26:10 - The "Any Day Crisis Plan" ▪️ 26:50 - What can local brick & mortar businesses do right now? ▪️ 30:00 - Creating a digital product or a new stream of revenue ▪️ 32:42 - How do we create work for people in quarantine? ▪️ 33:45 - Do we advertise our products normally? ▪️ 34:40 - How can businesses adapt to "social distancing"? ▪️ 40:55 - Staying connected while isolated KEY QUOTES: “Your ‘corona risk’ was always in your business. All that corona has done is highlight to you that you have a huge risk in your business that you won’t be able to work. There isn’t any extra risk to your business than there was yesterday or the day before.” “All that toilet paper fighting that we’re seeing – that’s people trying to control what they can control.” “The #1 thing I’d start doing today, as you’re going about your day today – start recording. At the moment, just document as much as possible.” “Batching is your best friend, and so is pre-crastination. So doing things now as soon as you get them.” “My rule of thumb at the moment: be a human.”

Follow along using the transcript.

Elise Darma

130K subscribers