EFFORTLESS STYLE

We’ve all seen that guy who tries too hard.

He takes his swing, but misses.

You know who I’m talking about.

Maybe it’s the guy who shows up in a suit when everyone else is in jeans and a T

Or maybe it’s the dude who thinks he’s nailing every trend when he’s really just embarrassing himself.

It could be the guy who lets his wife pick his clothes for him and it’s real easy to tell because he ends up looking too “cute” - like an Instagram boyfriend.

Or how about the guy who thinks that wearing bolder colors or more patterns is the key?

Either way, we all know someone or maybe even a few people like that.

Maybe you’ve been that guy.

Or may, to avoid looking like you’re trying too hard, you play it safe.

You don’t buy or wear clothes that look good.

Instead, you focus on those that you’re sure don’t look bad.

But somewhere, in the back of your head, you know you can be doing better.

You know you’re not putting your best foot forward.

You know that looking safe reinforces the idea that you are safe - so you don’t take risks and other people don’t take chances on you either.

You know that the first impression you give is, “I’m average” and it bugs you because you’re not average.

You’re not a nameless face in a crowd.

You’re someone worth knowing - someone worth respecting.

There’s a difference between who you are in the inside and who you are on the outside.

If you’re like most guys, you bury it and tell yourself that appearances don’t matter, that you shouldn’t judge a book by its cover, or you don’t really care how you look.

But every once in a while - when you’re giving a presentation, seeing yourself on an online meeting, going out on a date, or even the few times you’re forced to buy new clothes and you’re frustrated in the store because you hate shopping - you're confronted with the realization that you don't like how you look and it does affect how you see yourself.

These are the times when that dissonance pops back up and you admit to yourself that you do want to look better.

You don’t want to look like the try hard but you’re sick of looking safe, complacent, and average too.

Maybe you’re feeling that right now.

Do you lie to yourself again and shove that frustration back into the corner of your mind?

Or do you do something about it?

If you are going to do something about it, what do you do?

What if I told you that it’s incredibly easy for a man to have great, confidence-building style.

That looking great and feeling great have nothing to do with how formal your clothes are, knowing what the latest trend is, or wearing things that scream for everyone else’s attention.

What if just knowing a few things about your body, your personality, and your environment meant that you could look better in jeans, a T-shirt, and sneakers than most guys do in a suit?

That shopping doesn’t have to be painful and frustrating but can be effective and easy?

What if, instead of burying that discomfort and always having your appearance work subtly against you, you could have it working for you and making you feel like every day is your day?

What if I told you you could look better, be treated better, and - most importantly - feel better every day, for the rest of your life, without having to put any more time, money, or energy into your appearance than you do now?

I know that sounds like it’s all reward and no risk, that it’s too simple and there’s some catch.

After all, if it’s possible, why isn’t everyone else doing it?

Why aren’t you already doing it?

The reality is that men who have that simple, confidence building style don’t work any harder at it than you do.

They don’t primp and preen and worry about messing up their hair.

They don’t spend all their money on clothes or all their time in the morning thinking about what to wear.

They don’t shop any more frequently than you do (even if they do enjoy it more when they do).

The only difference between them and you, is they've created a simple, stylish, effortless wardrobe.

And I can show you exactly what's in their closets.

Once you know that, you’ll have the confidence that comes with a great appearance not only in the next few weeks, but over the next few decades.

This is why I’ve created Effortless Style

Over my decade of teaching, writing, and coaching men on how to dress better, I've learned that there are a few key pieces that end up in most of my clients' closets.

I want you to know what those essentials are.