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Don’t blame teenage girls for the sluggishness of consumer spending. In a survey just released by Varsity Brands (which sells cheerleading apparel) and Ketchum Global Research Network, girls age 13-18 identified shopping as their favorite pastime. And the list of purchases they’ve recently made confirms this isn’t just talk. But other parts of the survey may leave you wondering how the girls’ immersion in new media leaves them with time to buy things.
Conducted online in July, the poll found 41 percent of girls saying they bought 10 or more items of clothing in the past six months, with another 21 percent having bought five to nine such items.
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